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Limited · founding clients
A free Full Audit for our founding cohort
We're onboarding a small founding cohort in observability / monitoring and API / dev-infrastructure SaaS. Qualify, and we run your complete Full Audit (normally $2,500) at no charge — in exchange for an honest review and permission to publish the results as a case study.
Apply for a founding spot ↓ Get a free teardown first
Not ready to apply? See your AI-visibility gap first — no commitment.
What you get
- The complete Full Audit (AEO + SEO) — AI share-of-model + the full SEO foundation + a 30/60/90 roadmap — at no charge.
- If you continue on a retainer, a locked founding rate — 40% off the then-current list price at the time of renewal — for 12 months from signup, then it steps to the then-current standard list. The discount is always measured against the list price in force at renewal, never against a price frozen at signing. Only 5 founding retainer rates — a separate, smaller pool than the free audits above.
What we ask in return
- A short, honest written review once you've seen the work.
- Permission to publish the outcome — anonymized by default. We publish an outcome for every founding client, including “no measurable change against the pre-registered metric”; that commitment is made in advance and is what makes the published wins mean anything. Being named is a separate opt-in you can withdraw at any time, and there is no perpetual or irrevocable licence over your name, logo or results.
- A co-approved case study within 60 days of the end of month 3. We write the draft, you approve every word before it goes anywhere, and if you do not approve it, it does not publish. The 60 days is our deadline, not yours: it is there so the work gets written up while it is still fresh.
- At most 6 reference calls. That is a ceiling over the founding term, not a quota: we will never ask for a seventh, and you can decline any one of them without affecting anything else in the agreement.
- Cancel anytime, with no notice period. Either side may end the founding engagement at any time, effective at the end of the current paid month. There is no separate advance-notice period, no penalty, and no clawback of work already delivered: you keep every deliverable produced up to that point.
Who qualifies
Early-stage B2B SaaS in DevOps / observability / monitoring or API / developer-infrastructure, with a real product and a website we can measure.
Apply to the founding cohort
A human reviews every application. Tell us who you are and why you're a fit — no call required.
Not ready to apply? Get a free teardown and see your AI-visibility gap first.
The transparency wedge
A method you can reproduce
pre-registered prompt sets with published hashes, run counts and a confidence interval on every figure, and null results published on the same terms as positive ones - as standing practice, not a one-off study
at least 10 runs per engine (12 by default), spent adaptively — more on high-variance engines, fewer on stable ones, never below a 5-run floor Every presence figure carries a Wilson 95% confidence interval. Share of model carries a percentile bootstrap 95% confidence interval in the paid audit, and a Wilson 95% confidence interval in the public AI Visibility Index — the method matched to the metric and named per product, both computed from the actual runs.
Confidence intervals are reported honestly wide and named per product: presence uses a Wilson interval in both products; share-of-model uses a percentile bootstrap in the paid audit and a Wilson interval in the public Index, whose pooled denominator is clustered - so those Index intervals are narrower than a cluster-corrected estimate would give, and we say so. We never narrow a CI to look more certain than the data is.
We publish our run counts, our uncertainty and our pre-registered prompt sets. Across the 8 providers we checked on 2026-08-02: run counts 4 of 8 verified; 4 not verified; uncertainty on published figures 2 of 8 verified; 6 not verified; the prompt set published with the results 0 of 8 verified; 8 not verified. The full comparison, with each vendor’s own wording →
That is the wedge: a number you can re-run and get back. See the full method →
Hold us to it, and hold the others to it too — the 12 questions to ask anyone selling AI visibility, each one answered here with a link.