Legal

Refunds & cancellations

Plain-English summary; your signed agreement governs. Last updated June 2026.

Free teardown

It's free — nothing to refund. Yours to keep.

Audits

A 50% deposit starts the work; the remaining 50% is invoiced on delivery (half to begin, half when the audit is delivered). Delivery begins automatically when your payment completes — production starts the same day, so the deposit is fully refundable only before that point. Once your payment has gone through, the work has started and the deposit is non-refundable. After delivery, audits are non-refundable — but we back them with an accuracy guarantee: if any finding is factually wrong, we'll correct it at no charge.

Your audit fee is credited. Start a Growth, Scale or Authority retainer within 30 days of your audit and we credit the full audit fee to your first retainer invoice. See retainers →
Delivery timelines (so "underway" isn't vague). Free teardown: within 2 business days of submission. Starter Audit: within ~3 business days of inputs + deposit. Full Audit (AEO + SEO): within ~5 business days. Comprehensive Audit: within 5–7 business days (it includes page rewrites). Retainer onboarding: tracking begins within 2 business days and your first monthly report lands within 7 calendar days. Each content piece: ~3 business days from approval. Timelines start once we have your required inputs and payment; late or incomplete inputs extend delivery by one business day per business day delayed. That's what AI-speed, you-approved means in practice — we move fast, and you review and approve every number before it publishes.

Monitoring retainers

Cancel anytime — through the Stripe customer portal or by emailing us. Cancellation takes effect at the end of the current paid month; the current month isn't refunded (monitoring + work is already running), and you won't be billed again. No long-term contract, no cancellation fee.

Prepaid terms. If you prepay a retainer for a discount (3, 6, or 12 months), that term is a commitment you've chosen in exchange for the lower rate: the prepaid amount is non-refundable except where required by law, and if we end the engagement for our own convenience or our breach, we refund the unused whole months. After the prepaid term, your retainer reverts to month-to-month and the cancel-anytime terms above apply.

How to cancel

Retainer clients: use the customer portal link in your billing emails, or email [email protected]. We'll deliver any in-progress work and export your data.

Billing issues

Failed card? Stripe will retry and email you to update it in the portal. Questions about a charge? Email us — we'll sort it quickly.

Questions before you buy?

Contact us Get a free teardown