Agency (SEO, content, PR) buying measurement for clients
AI search visibility for agencies
Can I refer a client and earn the agreed share, and can I defend this measurement to my own client?
Measured: at least 10 runs per engine, spent adaptively, across 5 AI engines · 95% confidence interval on every figure · open data (DOI 10.5281/zenodo.21612952 (opens in a new tab)) · how we measure
Referring a client
If a client of yours needs the measurement and you would rather not build it, send them over and take the agreed share on the retainer that follows. The share, the attribution window and the payment mechanics are written into the partner agreement at signature. We are not publishing the numbers on this page while the programme's terms are under counsel review, because a figure on a public page is a promise, and we would rather sign one than post one. Ask and you will get the current terms in writing.
Buying the measurement for your own work
The other way agencies use this is as an instrument rather than a referral: you run the AEO or content programme, and you buy a dated, reproducible measurement of whether it is working. You get the raw runs, the frozen prompt set and the published method, which means your client can check the number without taking either of us at our word. That is the point of buying measurement from someone who does not also own the outcome being measured.
What we do not offer, and why
No reselling and no white-label fulfilment. The margin in that model comes from labour arbitrage that a small team does not have, it produces none of the public citations and coverage the work is supposed to generate, and it hands a no-guarantees honesty promise to someone else to describe. That last part is the real reason: the claim is the product here, and we cannot stand behind a claim we do not control. This is a recorded decision, not a stage we expect to grow out of.
What you can put in front of a client
The methodology page, the open datasets behind the AI Visibility Index, and the open-source audit tool -- none of which is a sales asset, all of which a sceptical client can check. If a client asks about guarantees, the answer you can give them in writing is that no one can guarantee a citation or a position -- not us, and not anyone selling this category. An agency that says that first tends to keep the account through the quarter where the numbers move sideways.
Related: The client referral programme · The published method · The Measured SKU
What counts as proof for this reader
The Measured SKU's scope and the published method -- something they can point a client at that is not our sales page.
No figure is quoted on this page. The measured figures live where their runs, intervals and capture dates live: the AI Visibility Index and the methodology.
Read the method, then the Measured SKU's scope.
A free AI-Visibility Teardown measures where you are recommended and where you are not — across the 5 AI engines — ChatGPT, Perplexity, Claude, Gemini, and Grok — plus Google's AI surfaces (AI Overviews & AI Mode), measured separately — reproducibly, with the raw runs attached. No call.
Start the free teardownReading for someone else? Find your fit.