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Add-ons · à la carte · buy now
Buy one capability — or layer it onto a plan
These aren't "what the retainer leaves out" — they're how you build your stack. Grouped below by the job you're hiring each one for: deepen the SEO foundation, expand into video, accelerate off-site authority, or amplify content. Buy one standalone, or layer it onto any retainer where it moves your share-of-model — never bundled in by default. One-time pieces are a single payment; recurring packs are a monthly subscription you can cancel anytime.
Included in <tier> on a card means that capability already comes with that retainer — buy it à la carte only if you're not on that plan. Compare retainers →
Add-on specs at a glance
Every à-la-carte piece, one fact per column — format, cadence, length or count, the revision rounds included, the price, and which tier already bundles it. Full descriptions are on the cards below.
| Add-on | Format | Cadence | Length / count | Included revisions | Price | Included in |
|---|---|---|---|---|---|---|
| SEO+AEO blog post | text + schema | One-time | 1 article | 2 | $600 | — |
| Social content pack | text + graphic | Monthly | 12 posts/mo | 1 | $1,800/mo | — |
| Video pack | video + schema | Monthly | 1 long-form + ~4 shorts | 2 | $2,500/mo | — |
| Medium-form video (4-6 min, each) | video + schema | One-time | 4–6 min | 2 | $1,200 | — |
| Long-form video (10-12 min, each) | video + schema | One-time | 10–12 min | 2 | $1,800 | — |
| Short-form video (each, original) | video + schema | One-time | ≤60s | 2 | $500 | — |
| Short-form video (repurposed from your long-form) | video + schema | One-time | ≤60s (repurposed) | 1 | $50 | — |
| Technical SEO audit | audit report | One-time | one report | — | $1,000 | — |
| SERP / keyword landscape | audit report | One-time | one report | — | $750 | — |
| Backlink / domain analysis | audit report | One-time | one report | — | $750 | — |
| Off-site Authority | managed program | Monthly | ten link lanes | — | $1,500/mo | — |
| Directory listing - Boost (30+) | listings | One-time | 30+ profiles | — | $400 | Comprehensive, Scale |
| Directory listing - Growth (60+) | listings | One-time | 60+ profiles | — | $600 | Authority |
| Directory listing - Authority (100+) | listings | One-time | 100+ profiles | — | $850 | — |
| Digital PR (best-effort) | pitching | Monthly | best-effort | — | $4,000/mo | — |
Start here — foundational setup
The AI-index & entity plumbing set up right, once — most clients do this before anything else. Every retainer already includes the core of it at onboarding; buy it standalone if you just want the foundation in place.
Entity & Index Setup
One-time · $500
The AI-index & entity plumbing set up for you, once: llms.txt, IndexNow, sitemap ping, an AI-crawler (GPTBot/Perplexity/Claude/Google-Extended) access fix, Google Search Console + Bing Webmaster verification, and drafted entity-platform listings (Google Business Profile, Bing Places, Apple, Wikidata) — receipted. A one-time process deliverable, never a ranking promise.
Need several? Set the quantity at checkout.
Build your stack: Deepen the SEO foundation
Go deeper on the classic-search half of the work: a technical crawl, the SERP/keyword landscape, and a backlink/domain read - the analyses that feed both rankings and how AI models source you.
Technical SEO audit
One-time · $1,000
A deep crawl with prioritized technical fixes so pages can be indexed, rendered, and reached by AI bots.
Need several? Set the quantity at checkout.
SERP / keyword landscape
One-time · $750
The one-time deep dive that builds your keyword foundation: full keyword universe, one-owner-page ownership map, and the competitor gap set — mapped to the AI buyer prompts that matter. On a retainer this foundation then runs continuously (weekly position tracking, 200/600/1,500 keywords by tier).
Need several? Set the quantity at checkout.
Backlink / domain analysis
One-time · $750
Your link/domain-authority profile vs named competitors + a winnable-link target list.
Need several? Set the quantity at checkout.
Build your stack: Expand into video
Add video to your mix - a full pack (long-form + shorts), or single medium/long/short pieces (original or repurposed from your long-form). Video is a distinct deliverable, never bundled into a retainer by default.
Video pack
Monthly subscription · cancel anytime · $2,500/mo
1 original long-form video + ~4 shorts/reels repurposed from that long-form each month, with VideoObject schema so it gets indexed and cited.
Medium-form video (4-6 min, each)
One-time · $1,200
One original 4-6 min YouTube/embed video with captions, custom thumbnail, transcript, and VideoObject schema - a focused explainer or demo.
Need several? Set the quantity at checkout.
Long-form video (10-12 min, each)
One-time · $1,800
One original 10-12 min YouTube/embed video with captions, custom thumbnail, transcript, and VideoObject schema. The ~4 repurposed shorts in the Video pack derive from this long-form tier; add standalone shorts repurposed from it for $50 each.
Need several? Set the quantity at checkout.
Short-form video (each, original)
One-time · $500
One original <=60s 9:16 short/reel - its own concept, scripted and produced from scratch, with burned-in captions.
Need several? Set the quantity at checkout.
Short-form video (repurposed from your long-form)
One-time · $50
One 9:16 short/reel cut and re-captioned from a long-form video we produced for you - we don't splice third-party footage. Buy as many splices as you want from each long-form you've purchased; the cheaper way to multiply a video you already own.
Need several? Set the quantity at checkout.
Build your stack: Amplify content
More of the content that earns citations: SEO+AEO blog posts (single or a discounted 4-pack) and a managed monthly social pack.
SEO+AEO blog post
One-time · $600
An answer-first, schema-marked article built to rank and to be cited by AI (you approve the draft).
Need several? Set the quantity at checkout.
Social content pack
Monthly subscription · cancel anytime · $1,800/mo
12 original niche-specific posts/month, each written from scratch and tuned to what performs on its platform - managed. SCOPED: text + a generated image where the platform rewards one; carousels and video are NOT included (video has its own SKU).
What each deliverable means
- Content piece — one answer-first, schema-marked article or page published on your own domain (text + schema, not video). Retainer counts: Growth 1/mo · Scale 4/mo · Authority 6-8/mo.
- Social content pack — 12 original posts/mo, each written from scratch and platform-tuned (text + a generated image where the platform rewards one), posted to your chosen social accounts. Carousels and video are NOT included..
- Video — a SEPARATE add-on — 1 original long-form video + ~4 platform-native shorts repurposed from it each month, with VideoObject schema (includes YouTube).
Social vs video. "Social" means text posts in the social pack (LinkedIn, X, Reddit, Dev.to, Hashnode, Threads, Bluesky, Mastodon, Pinterest, Quora, Facebook, Instagram (feed posts)). "Video" means the separate Video pack (YouTube (long-form + Shorts), TikTok, Instagram Reels, LinkedIn (native video), X (native video)). They are distinct deliverables — a content piece is never a video, and the social pack is never video.
Revisions
Every deliverable includes a set number of revision rounds. A revision is changes within the agreed brief; a new direction is a new scope (re-quoted, not a redo). If we get something wrong, we fix it free — our-error fixes never count against your rounds. Need another in-brief round beyond what's included? It's a flat fee per round:
| Deliverable | Included revision rounds | Additional round |
|---|---|---|
| Audit | 1 | re-scope (quoted) |
| Blog post | 2 | $150 |
| Social post | 1 | $50 |
| Short video (original) | 2 | $100 |
| Short video (repurposed) | 1 | $50 |
| Medium-form video (4–6 min) | 2 | $200 |
| Long-form video (10–12 min) | 2 | $300 |
Research evidence
We publish what we measured about whether each tier works, including when it didn't — see the full research programme.
| Study | Status | Finding |
|---|---|---|
| Schema markup on NEVER-cited pages | proposed | not yet measured — proposed (pre-registration pending) |
| Study | Status | Finding |
|---|---|---|
| Brand mentions vs backlinks, cleanly separated | proposed | not yet measured — proposed (pre-registration pending) |
| Study | Status | Finding |
|---|---|---|
| The directory study (does buying listings change AI citation?) | running | So far: no AI engine has been measured citing any of the 14 directories in the tactic, in 1 live cycle(s). details → |
| Directory causal test across clients | proposed | not yet measured — proposed (pre-registration pending) |
Disconfirming evidence: at least one study above found this SKU's premise does not hold. See the study for the full method and limitations before you decide how we act on it.
| Study | Status | Finding |
|---|---|---|
| The directory study (does buying listings change AI citation?) | running | So far: no AI engine has been measured citing any of the 14 directories in the tactic, in 1 live cycle(s). details → |
| Directory causal test across clients | proposed | not yet measured — proposed (pre-registration pending) |
Disconfirming evidence: at least one study above found this SKU's premise does not hold. See the study for the full method and limitations before you decide how we act on it.
| Study | Status | Finding |
|---|---|---|
| The directory study (does buying listings change AI citation?) | running | So far: no AI engine has been measured citing any of the 14 directories in the tactic, in 1 live cycle(s). details → |
| Directory causal test across clients | proposed | not yet measured — proposed (pre-registration pending) |
Disconfirming evidence: at least one study above found this SKU's premise does not hold. See the study for the full method and limitations before you decide how we act on it.
| Study | Status | Finding |
|---|---|---|
| PR placement -> citation lift | proposed | not yet measured — proposed (pre-registration pending) |
| Brand mentions vs backlinks, cleanly separated | proposed | not yet measured — proposed (pre-registration pending) |
| Study | Status | Finding |
|---|---|---|
| Content-freshness refresh test (causal, matched control) | proposed | not yet measured — proposed (pre-registration pending) |
Common questions
Do I need a retainer to buy an add-on?
What does "Included in <tier>" mean on a card?
What's the cheapest way to get more short-form video?
Can I cancel a monthly add-on?
Not sure which add-ons fit?
The fit-finder recommends only the add-ons that match your goal — and most live inside a retainer already.
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The transparency wedge
A method you can reproduce
pre-registered prompt sets with published hashes, run counts and a confidence interval on every figure, and null results published on the same terms as positive ones - as standing practice, not a one-off study
at least 10 runs per engine (12 by default), spent adaptively — more on high-variance engines, fewer on stable ones, never below a 5-run floor Every presence figure carries a Wilson 95% confidence interval. Share of model carries a percentile bootstrap 95% confidence interval in the paid audit, and a Wilson 95% confidence interval in the public AI Visibility Index — the method matched to the metric and named per product, both computed from the actual runs.
Confidence intervals are reported honestly wide and named per product: presence uses a Wilson interval in both products; share-of-model uses a percentile bootstrap in the paid audit and a Wilson interval in the public Index, whose pooled denominator is clustered - so those Index intervals are narrower than a cluster-corrected estimate would give, and we say so. We never narrow a CI to look more certain than the data is.
We publish our run counts, our uncertainty and our pre-registered prompt sets. Across the 8 providers we checked on 2026-08-02: run counts 4 of 8 verified; 4 not verified; uncertainty on published figures 2 of 8 verified; 6 not verified; the prompt set published with the results 0 of 8 verified; 8 not verified. The full comparison, with each vendor’s own wording →
That is the wedge: a number you can re-run and get back. See the full method →
Hold us to it, and hold the others to it too — the 12 questions to ask anyone selling AI visibility, each one answered here with a link.