Example deliverable · QBR

The quarterly business review

Every quarter we step back: what moved, what we learned, what's next, and the pipeline it drove. Methodology is real and single-sourced: ChatGPT, Perplexity, Claude, Gemini, and Grok, adaptive per-engine sampling, metric-matched 95% CI (presence Wilson / share bootstrap). Client figures below are illustrative.

Walk through this QBR

A guided walkthrough of the quarterly business review below — silent, captioned; illustrative data labelled in-film.

Watch: QBR walkthrough film (1:02) · captioned film — no audio by design · illustrative data, labelled in-film

Quarter over quarter

Quarter-over-quarter share of model, illustrative — Illustrative sample — we report the measured value each quarter. · ■ measured ■ illustrative

The quarter's wins

Entered ChatGPT's answer set for “CI/CD for self-hosted Kubernetes”.
Share-of-model up from 15% to 18% quarter-over-quarter (illustrative).
Two comparison pages now cited by three review sites.

What your content earned

What your content earned

Illustrative — example data, until your first measured month replaces it.

Citations won this period: 2 — the receipts:

Engine	Prompt	Date	Piece	Receipt
Perplexity	best CI/CD for observability	2026-06-18	forgeline-ci-vs-github-actions	index cicd-platforms:2026-06
ChatGPT	CI/CD with built-in tracing	2026-06-22	forgeline-observability-guide	audit results.json:forgeline.dev

Google AI surfaces (reported separately, never summed): 1 appearance(s) of your pieces in AIO/AI-Mode answers.

Brand mentions without a citation: 3 (named in answers without your URL in the sources — a different, weaker signal than a citation).

AI-referred traffic: 214 visitors vs 1180 from classic search — in this illustrative sample, AI-referred visitors converted at a higher rate than classic search (referrer/user-agent heuristic — a floor, not a census).

Refresh wins (citation reclaimed): 1 piece(s) regained a citation after a substantive refresh — forgeline-ci-vs-github-actions.

Attribution limits, plainly: AI-citation attribution is a heuristic floor, not a census — we match each new citation to the piece that most plausibly earned it, and say so.

Next quarter's plan

Close the Grok gap with an answer-first migration guide.
Earn two more third-party listicle placements.
Ship the entity/schema spec updates for the new product line.

Pipeline

Pipeline funnel this quarter, illustrative — How to read: each step is narrower as it converts to the next. Takeaway: the biggest drop is where to focus. · ■ measured ■ illustrative

Google AI surfaces — measured separately (floor, not a ceiling)

We report Google AI Overviews as its own surface, never blended into a cross-engine score — it only fires on some searches, and a click lands in your analytics as ordinary organic traffic, so we treat measured AI referral as a floor, not a ceiling.

Ships as data, too

The QBR isn't just a slide — download the numbers as CSV or JSON. Back to the work portfolio.