Example deliverable · off-site authority & PR
The off-site authority & PR report
Most AI citations point at third-party sources, not your site — so every retainer works the off-site surface too: the directory footprint, and earned editorial. This is the report format we deliver; the rows below are an illustrative sample for a fictional client. Methodology is real and single-sourced: ChatGPT, Perplexity, Claude, Gemini, and Grok, adaptive per-engine sampling, metric-matched 95% CI (presence Wilson / share bootstrap). Client figures below are illustrative.
The directory footprint
Every listing engines lean on, claimed and kept consistent with your entity spec — each with its workflow state, so you always know what's live, what's pending, and what needs your sign-off.
| Directory | Status | NAP | Note |
|---|---|---|---|
| G2 | Claimed & verified | NAP consistent | Profile completed — categories, screenshots, links |
| Capterra | Claimed | NAP consistent | Category + feature grid completed |
| AlternativeTo | Submitted | Pending | Listing submitted; awaiting moderation |
| StackShare | Awaiting your approval | Pending | Draft profile in your portal for sign-off |
| Crunchbase | Claimed & verified | NAP consistent | Company facts aligned with your entity spec |
The PR placement list
Earned placements are pitched, tracked, and reported honestly — including the declines. A placement appears as Live only when it actually runs; nothing here is bought.
| Outlet type | Angle | Asset | Status |
|---|---|---|---|
| Developer newsletter | The CI/CD reliability benchmark — a data pitch | Benchmark page + chart | Pitched |
| DevOps podcast | How AI answers pick CI tools | Founder interview | In progress |
| Trade publication | Contributed article: measuring AI visibility | Draft article | Drafted — awaiting your sign-off |
| Comparison listicle | Inclusion request, backed by the published benchmark | Data + quotes | Live |
| Industry roundup | Expert-quote contribution | Quote | Declined — re-pitch next cycle |
What we never do
- No bought placements, link farms, or private blog networks.
- No fake or incentivised reviews — review requests go out via your own accounts, to your real customers, on your approval.
- No placement is ever reported as live until it actually runs.
What to expect
Placements are earned and best-effort — we report attempts and outcomes every month, and the directory footprint stays maintained for as long as you're on retainer. See the full work portfolio or get your own free teardown.