Self-assessment · 18 points · printable

AEO readiness self-assessment

Score your team across the four things that move AI visibility. Tick what's true today, tally your score, and bring the gaps to your next planning meeting. Print or save as PDF with Ctrl/Cmd + P. Prefer an instant scored version? Use the AI Visibility Scorecard.

1 · Measurement (can you see where you stand?)

We know our share-of-model vs. named competitors in our core category.
We measure across multiple engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) — not just one.
We sample each buyer prompt multiple times and look at a median, not a single screenshot.
We re-measure on a cadence and can see the trend over time.

2 · Entities & schema (can engines identify and trust you?)

Our brand name, description, and category are consistent everywhere they appear.
We publish valid Organization and Product structured data (JSON-LD).
Key pages use FAQ / HowTo / Article schema where appropriate.
AI crawlers can access our site (robots/llms.txt reviewed; nothing important blocked).
We have a consistent presence in the knowledge graph (e.g. Wikidata / Crunchbase / consistent listings).

3 · Answer-first content (can engines extract and quote you?)

Our key pages lead with a direct, quotable answer in the first paragraph.
Sections are self-contained with one extractable claim each (not one long wall of text).
We have comparison tables and FAQs for our main "best X for Y" buyer questions.
We have a current, honest comparison / alternatives page for our category.
We avoid keyword stuffing and unverifiable claims (they backfire with AI).

4 · Off-site authority (are you where the engines look?)

Roughly 95% of AI citations are third-party (Otterly) — so this section often matters most.

We're listed and accurate on the review sites and directories engines cite (G2, etc.).
We appear in third-party "best-of" comparisons for our category.
We have a healthy, recent review profile (volume and rating).
We earn relevant mentions in communities and publications (Reddit, forums, press).

Score it

Count your ticks out of 18.

14–18 — Leading. You're well-positioned. Keep measuring; defend and extend, since sources churn.
9–13 — Emerging. The foundation is there but gaps are costing you answers. Prioritize the lowest-scoring section.
0–8 — At risk. You're likely invisible in AI answers for your best buyer prompts. Start with a measured baseline.

Whatever your score, the fastest next step is a real measurement: a free teardown shows your actual share-of-model across engines, so you're prioritizing against data, not guesses. Want the strategic context to go with this? Read why AI search matters and take the business-case brief to your team.

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